Kantelpunt in de productlevenscyclus

The productlife cycle of products resembles human life cycle and starts with birth and childhood, continues with growth and maturation and ends with functional decline and death. Some products are capable of renewing themselves and thus can start a second life by successful adaptation to the changing environment. This paper describes the productlife cycle of the Dutch Journal of Medicine and the changes it will apply to adapt to the digital era and the changing readers’ preferences.

ICMJE forms provided by the authors are available online along with the full text of this article.